Guest Blog Submission By Karen Yankovich, CEO of Uplevel Media, LLC
Blogging is one of the best ways to get your name and business out there. But, have you ever wondered what the return is for your blogs?
Keeping a solid group of viewers for your blogs is great for repeat readers, but how can you get new views? Through my experience I have found that these nine tips are the best ways to keep readers interested, and at the same time, finding new blog followers!
Here are nine of the best ways to get the most bang for your blog posts!
Have Great Content
Increasing blog clicks always starts by simply having fantastic content! You have a specific audience you want to reach for your blogs, correct? Before you start writing, make sure your blog posts are useful for what your audience want to know at the time. Do your research, keep up with the latest hot topics, listen to your viewers and write for what they need and want to hear and they will consistently stay interested and subscribe to your posts.
Share Share Share
Sharing your posts and resharing them all over social media platforms is the absolute BEST way to increase your clicks and viewers. As a social media expert, of course, I have to stress that utilizing social media to its greatest extent keeps people seeing what you have to say, and if they have not already read your blogs, a reshare will direct them right back to it.
Another great way to share is, you guessed it, LinkedIn! You can send LinkedIn emails directly with your connections so the blog post will appear right in their inbox. You can also use the LinkedIn share button on your posts to have them appear directly on your connections timelines. From then, everyone can see your blog posts, they can share and it will increase your clicks instantly!
Always linking back to your blog in social media posts and resharing content is the easiest way to bring viewers to your blog. For example, when writing a social media post, it’s important to always:
- Insert a link to your blog post (example: “find out what’s trending now…(insert link here)”
- Provoke questions (example: “do you need to increase your local business? Find out the best way to use LinkedIn to increase your local business! *insert link here*”)
- Via @____ . If you are writing on a social page, you want to link back to the social page where the original blog post came from.
All these suggestions will immediately link your posts back to your blog and provoke your audience to engage with not just your posts, but your social too.
Utilize LinkedIn Target Groups and Sponsored Content
You guessed it! Local LinkedIn target groups gets your content to people who really want to hear what you have to say about your topic. These niche groups are typically localized and will drive your content right to people who want to hear it.
Interact with Other Bloggers
Networking is essential for almost every blogger. Commenting on other bloggers posts is a great way to not only learn more valuable information, but to build connections with other people in your industry and get yourself out there! Commenting on blogs can show other readers your knowledge of the topics as well and provide valuable input to another professional. Get your name out there and get connecting!
Once you have built a consistent following and repertoire, guest blogging becomes a crucial tool to create a worldwide database of followers – and its fun too! Guest blogging promotes yourself on others’ pages drives traffic directly back to your site instantly, increasing number of viewers to your blog. Another great tool to use is allowing guest bloggers on your site. Allowing other professionals to give their opinions to your site further builds connections (which at this point we have established as a requirement for more clicks) and shows readers how you value other’s opinions. Even though we are professionals, it is always great to hear others’ opinions!
Now, the topic on analytics and data and tracking etc. can be pretty intimidating. However, utilizing a resource such as Google Analytics can help you prioritize what your focus should be on. By looking at analytics, you can tell what topics are working for you, which posts are getting more clicks, what time of the day yields most looks, etc. From there you can look at the results, figure out what is working for you and what’s not, and optimize your post schedule and topics from the results. It may take a minute to sort out, but once utilized, it can help you get the most use out of all your blog posts in a short amount of time.
Promote Blogs at Events You’re Hosting
Best way to get people interested in your business is of course, through events! If you have not hosted any events yet, start! Here you can get direct face-to-face interactions with people who are interested in what you do and it gives you the absolute best chance of marketing yourself and your blog. Use this time to promote your blogs as well as create interest in your posts. Think of creative ways to drop your blog page like handing out contact cards, post your social media handle, make a speech and mention your blog page, etc. Think creatively and market your blogs as much as you can. After all, it is your party!
Last but not least, blogs don’t just have to be standard, written articles. Spice up your blog with adding in other features such as video blogs, interactive content, etc. People love creativity and things that are “different”, so think of ways to make your blog stand out from others. Maybe include a Facebook live-stream and post it to your blog! Interact with your audience and see what they want. If they have questions, do a Q&A video and mention their names. Make it personal and people will view your blog as different from others. If you shout them out, they will feel important; you will build relationships and have repeat viewers of your blog.
Learn more about me, content marketing, and my with my free 21 day LinkedIn challenge, the LinkedUp Revolution here.
Social Media Brand Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops.
Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.
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