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Five Misconceptions About Online Search Marketing

Guest Blog Submission by Becky Livingston of Penheel Marketing

Online search marketing, otherwise known as SEM, can be a complex marketing effort. However, when done well, its payoffs aid in branding, lead generation, and product and service sales.

Complexities

In addition to having a reasonable budget for search marketing, it’s important to have these elements as well:

  • Proper keywords to draw in your target market;
  • An engaging call to action that will cause viewers to accomplish your goal;
  • Several ads to test and modify based on reaction;
  • An understanding of how search marketing works (algorithms) so you don’t waste time, money, and resources trying to get a good return on investment.
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