Blog

Biometric Technology Speeds Up Age Old Business Processes

By supertech01 | Published December 7, 2016

Just in the last couple of years, Biometric Technology went mainstream when Apple made its Touch ID a key part of the iPhone. Well, it turns out that this technology has been in place in businesses for a number of years.… Read More

What’s Next in Search Engine Optimization?

By supertech01 | Published November 16, 2016

Guest Blog Submission by Becky Livingston of Penheel Marketing

Search engine optimization, or SEO, is something part magic and part science. Knowing just the right amount of keywords and keyword phrases to use on a page or blog post is just one part of the equation.… Read More

Should We Be Renting Microsoft Office?

By supertech01 | Published November 9, 2016

We all remember the days of loading up software like Microsoft Office on our computers via CD-ROM after receiving it in the mail or buying it at a software or office supply store. Those days are long gone, yet Microsoft Office remains a critical cog in the productivity of individuals within businesses.… Read More

Five Misconceptions About Online Search Marketing

By supertech01 | Published October 5, 2016

Guest Blog Submission by Becky Livingston of Penheel Marketing

Online search marketing, otherwise known as SEM, can be a complex marketing effort. However, when done well, its payoffs aid in branding, lead generation, and product and service sales.

Complexities

In addition to having a reasonable budget for search marketing, it’s important to have these elements as well:

  • Proper keywords to draw in your target market;
  • An engaging call to action that will cause viewers to accomplish your goal;
  • Several ads to test and modify based on reaction;
  • An understanding of how search marketing works (algorithms) so you don’t waste time, money, and resources trying to get a good return on investment.
  • Read More

A Look at BitLocker, Windows’ Encryption Tool

By supertech01 | Published September 28, 2016

A critical security measure for organizations that have employees working remotely or even in the office is full disk encryption. This prevents the hacking of information resting on a workstation’s disk. Since sensitive information is often stored locally as staff work on documents, spreadsheets, databases, etc., it is critical that it can’t be extracted in clear text.… Read More