Five Misconceptions About Online Search Marketing

By supertech01 | Published October 5, 2016

Guest Blog Submission by Becky Livingston of Penheel Marketing

Online search marketing, otherwise known as SEM, can be a complex marketing effort. However, when done well, its payoffs aid in branding, lead generation, and product and service sales.


In addition to having a reasonable budget for search marketing, it’s important to have these elements as well:

  • Proper keywords to draw in your target market;
  • An engaging call to action that will cause viewers to accomplish your goal;
  • Several ads to test and modify based on reaction;
  • An understanding of how search marketing works (algorithms) so you don’t waste time, money, and resources trying to get a good return on investment.
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A Look at BitLocker, Windows’ Encryption Tool

By supertech01 | Published September 28, 2016

A critical security measure for organizations that have employees working remotely or even in the office is full disk encryption. This prevents the hacking of information resting on a workstation’s disk. Since sensitive information is often stored locally as staff work on documents, spreadsheets, databases, etc., it is critical that it can’t be extracted in clear text.… Read More

Securing Your Wireless Network

By supertech01 | Published September 14, 2016

Offices that rely solely on wired networking for workstations have become rare. Wireless access points allow employees to be more free-wheeling with their laptops in conference rooms, offices, or near the foosball table. This freedom for employees and even guests is not without risk, of course.  … Read More

Content Filters for Your Business

By supertech01 | Published August 17, 2016

The need to prevent unauthorized content from coming into your business has been a challenge since the early days of web and email. In response, organizations have relied on networking solutions like proxy servers and firewalls to prevent unwanted traffic into and out of their networks.… Read More

Superior CMS: Dynamic Apps Made Easy

By supertech01 | Published July 28, 2016

Many companies have mobile applications on their To Do List but don’t know where to begin. Building an effective app from scratch requires a lot of research and planning, and without proper guidance, it’s easy to feel lost.
The Superior Technology team has extensive experience designing, developing, and implementing Custom Mobile and Web Applications.… Read More